First, wood enterprise disaster caused by flooding water. Chinese Solid wood furniture During the 10 years of development, the threshold to a huge market demand and low industry to attract a large number of food enterprises, the hot market in the short term Chinese contributed to the expansion and proliferation of solid wood furniture. Many plate, upholstered furniture of small and medium enterprises to give up the original product, designed to do the transformation of solid wood furniture. At the same time, many large enterprises have taken diversified development strategy, palpitating with excitement eager to do sth., will be incorporated into the production of solid wood category, will further broaden the product line, the difficulty of management of enterprise is more and more big. Impulsive behavior that follow profit, add a large number of new "solid brand" for the medium line in major shopping malls, solid wood furniture market and therefore become more fragmented, regional competition is becoming increasingly fierce, originally a chaos of the furniture industry is more chaotic pattern.

Second, the homogenization of competition cannot change. At present, many furniture enterprises lack of market positioning and clear strategic direction, which makes the blind imitation, plagiarism, "competition" has become difficult to overcome the weakness of solid wood furniture. Solid wood furniture is not only reflected in the homogenization process, technology, design, packaging, is also reflected in the terminal display, shopping guide, promotion etc.. The result is: the market and consumer products on the production of vague impression, not to mention the product sales, inventory, logistics, and management issues.

Third, the shortage of raw materials caused by the soaring cost. According to the survey, China Solid wood furniture The amount of market for precious wood, far more than the total amount of trees in china. For the protection of forest resources, China's forestry department to cut increasingly stringent audit. In the case of Heilongjiang, 2011 from the fall of 4400000 cubic meters dropped to 900000 cubic meters. At the same time, China's timber import channels are blocked with the major timber producing countries to increase restrictions. At present, China's timber supply is tight, raw material prices will fluctuate, solid wood furniture has to "make bricks without straw" situation. Fourth, the market chaos, become a target for all. With the rapid growth of solid wood furniture enterprises, unlimited soaring primary brand, a number of solid wood furniture has far exceeded its consumption capacity. To promote sales, businesses try methods speculation "wood" topic, and at the expense of the price war, promotions warfare, and even "site damage test" and other radical means to seize the market. In addition, with the price of wood raw materials soared and the introduction of new standards of solid wood furniture, solid wood enterprises have to take the risk of illegal punishment, playing the "edge ball", caused a bad impression in the minds of consumers.