Re shape, the pattern of international furniture industry are: on the one hand, a number of international famous furniture brand, large-scale group began to enter the domestic market, to the already fierce domestic market, has brought a new wave of pressure, at the same time, but also to Chinese consumers a new choice; on the other hand, though facing many obstacles, but in the overseas market, the forerunner of a part of the furniture enterprises, bypassing the traditional path of pure OEM and OEM production, gradually began to test the water brand internationalization, Chinese furniture brands across a valuable step out of the country. Even, a few furniture business leader, although rooted in Asia, but has been gradually realized brand internationalization and globalization.

A, a, industry convergence, market integration, let us also start anew. However, this kind of intersection and integration process, inevitably experience challenges and tribulations. So, in the furniture industry pattern reconstruction era, re erection industry future path where, how to avoid non normal interference to bring forth the new through the old? Behavior on the market, and create a good market environment and competitive atmosphere, and ultimately achieve a win-win situation between the international commercial rivals? And how to expand the international market Chinese furniture industry, together with the overseas professional buyers and consumers to achieve a win-win, path and mode where? While the foreign furniture brands to enter the rapid development of China furniture market, in Chinese furniture market competition at the same time, what measures to avoid at the same time, the local furniture brand recommit the same error?, will be how to deal with?

What is the significance of the development of China furniture industry? Chinese furniture enterprise internationalization strategy how to promote?

Chinese famous enterprise management consulting experts, brand marketing management expert Yang Long believes that although China is already the first global furniture manufacturer, but, in the "two key indicators of brand image" and "innovation", Japan, Germany, South Korea and Chinese gap is still obvious. So far, Chinese has the international influence of the furniture enterprises are still scarce, this situation China "and the second largest economy in the world", "global furniture manufacturing base" as disproportionate. Chinese furniture industry breakthrough, is the brand and technology, especially the brand. It can be said, Chinese a day without breaking the two big bottleneck, is a day without qualification is known as "the world furniture power". Strive to achieve brand breakthrough in the next 3 to 5 years, and then to achieve technological breakthroughs, be placed in front of China furniture enterprises the most urgent issue. Now in the Chinese furniture industry OEM stage, industrial agglomeration trend is more and more obvious, China furniture international may also face more anti-dumping.