Strengthen the construction of independent brands, to promote the advantages of manufacturing the furniture industry in China to transform to the brand, is conducive to maintain the sustainable development of the industry, improve the international market competition ability." However, not all enterprises can realize this point. The total enterprise thinks, OEM export risk, timely settlement, can not see the long-term lack of brand support may bring potential risks.

According to incomplete statistics, Chinese furniture enterprises have more than 50000 at least, but no one enterprise can occupy the industry for more than 1% of the market share, some enterprises in China although there are some visibility in the international market, but also did not stand foot furniture brand. In a large number of furniture companies have weathered the financial crisis, RMB appreciation, export tax rebates, raw material prices and other pressure, by the "transfer" directly for the domestic market, export, brand building is particularly important. But the lack of brand has become the current development of Chinese fully deserve the weakness of the furniture industry.

Over the years, the furniture industry entrepreneurs are doers on their own, so there is no form to start empty-handed, brand profitable ideas, but now the market change, furniture makers of vision have not only quality, but rose to the brand.