"One is the 'brand', which is a domestic businesses to entrust foreign factory designated brand products, manufacturers in accordance with the business requirements of production of specified products." In this case, foreign manufacturers only provide quality guarantees for their own brand products, for non brand manufacturers are not responsible for, and if domestic businesses to control the price, such as requiring foreign manufacturers to reduce costs of production, the quality of the products will naturally decrease, and with the original brand products from manufacturers have many differences. Although these products are imported solid but not those high-quality furniture real European markets.

Another is the same as Da Vinci's "oem". Foreign companies to the domestic furniture factory orders, not only OEM, oem. Then the dozens of domestic manufacturers, with domestic materials, please domestic designers, as well as domestic workers, after doing a good job, the furniture, according to the specified requirements, to the bonded port. Then these companies to store all over the country, for the transfer of goods, before the shipment, with foreign labels.

"This price is only a few thousand yuan furniture, turned into the hundreds of thousands, even millions of furniture."

Link: propaganda played three card campaign

The first step: playing the "original imported natural forest" this card.

"Rare wood, this thing, polished into furniture, smart people, also not out of recognition, where material from. Italy, Canada, USA natural forest, we are the 'origin', the 'origin' mark ". Mr. Shen laughed.

Each company has special planning department, responsible for the production of some video, playing in Italy, Canada on the natural forest, beautiful scenery. Play repeatedly, so that consumers form is really good stuff, your subconscious is worth.

The second step: playing the "foreign teacher design" this card.

Once the foreign designer furniture design and the hanging hook, it produced a qualitative leap. The planning department staff, will try to, each piece of furniture with the name of foreign designers.

"This is a design for the Swedish Royal family, that is to design the royal family of Holland, the magnificent picture, remind consumers to buy."

The third step: propaganda also please foreigners, have the feeling of the wrist.

"Please foreigners is to seize the Chinese presence of psychological care. Ask a foreigner, a station in Western dress and leather shoes with a serious face, give, people have the feeling of the wrist."

"We have more than a few steps, a set of furniture, may cost only one thousand Duoliangqian, can immediately rise to ten yuan."

Sales: rich people to play psychological warfare and consumers

"Now some rich people Chinese, especially love comparisons. Like buying imported luxury cars, you buy that car, I have to buy, 300000 yuan fare, I will buy." Mr. Shen said, "so, most of the time, is to do high-end furniture and consumers in the game."

As Da Vinci furniture, people can afford them are hundreds of thousands, millions of. Don't care less tens tens of thousands, or 10 percent off or 20 percent off.

Even a lot of the time, the higher the price to flaunt their own identity, more attractive to those rich and powerful people.

"Luxury furniture stores, you think that really is where you buy the furniture, the wrong! Is the show, is the exchange field, is vanity to meet the place." Mr. Shen summary.

Quality assurance: and ordinary furniture, fluffing paint

Although Da Vinci furniture exposed falsifying the origin of the dark, but the quality does not seem to be criticized.

Mr. Shen said: "in fact, the quality of high-end furniture in general or better than ordinary furniture, although it is not proportional to the seller."

"There is a relationship between the service life of furniture and air humidity, consumer maintenance degree, is not to say that thousands of pieces of furniture problems will not appear in the hundreds of thousands, millions on the furniture. According to the rules of the furniture industry, a piece of furniture in the three or four years after use, such as sofa, wooden furniture paint, raising the appearance, is very normal."

The way of existence: March is not open, open to eat March profit of nearly 900%

Many consumers have questioned, often see those expensive high-end furniture business is deserted, in such fierce competition in the furniture market is how to survive?

"It is actually a very low cost, the profit is very high. March March is not open, open to eat, this is."

Take 5000 yuan ordinary furniture, profit of about 30%. Three day, January, hundreds of pieces, but also about 150000 yuan.

But the luxury furniture, the price of 500000 yuan, profit of nearly 900%, that is 450000 yuan. We can imagine, as long as a month to sell a piece of furniture stores, quite ordinary three months total profits. No need to worry about these high-end furniture living space.